You know what you’re doing when it comes to repairing a damaged device. Be it upgrading the hardware of an old computer or software installation in the brand-new systems. Even if it is one of the most complex tasks, you and your team are the pro technicians in the computer repair business industry. But wait! It’s just you, your staff, and the systems. Nobody else knows that.
It is not wrong to say that technical skills are undoubtedly a must-have, but having the skills isn’t enough to step into a computer repair business. The success of a computer repair shop depends on the pool of loyal customers. And how to get those clients? The answer is simple. Tell the world about what you do. How you do it. How good you are at what you do, and how can you help them.
Don’t Block the Road to Communication
One of the best ways to let people know about your computer repair business is to be friendly and open to discussions. The more courteously you communicate your workflow to the people, the more they will feel attracted to you. Don’t just focus on sales. Concentrate on knowing your audience. When a customer visits your repair shop or is waiting in the queue for checkout, initiate an open and friendly conversation with them. Look for opportunities where you can help them in more incredible ways, and that’ll be the most powerful tool to market your repair business.
Declare Your Repair Specialization
Remember the good old proverb ‘jack of all trades and master of none?’ Well, that holds true for repair stores as well.
It is undoubtedly true that your team and computer repair business should excel in a particular field. There must be a goal or motive that you follow. It can be a specialization in some area of cellphone or computer repair. The reason is that people always prefer experts.
From medical staff to technical repairmen, you need to show off your specialty. You can offer even fewer repair services. Data recovery, tackling malware issues, or upgrading hardware can be good options for your business to gain expertise.
Increase Your Local Visibility
It would be best if you have local visibility. It is the simplest but most effective way of promotion. People living around need to know that you exist in your service area. No matter which marketing channel you use; digital, traditional, old school, new school, social media, community forums, flyer distributions, or anything. You have to promote yourself.
Without visibility, you are no one to anyone!
If you have allotted some budget for your computer repair business marketing, you can use classified ads in the local newspaper. Another way is to give out leaflets. A few flyers left on the counter of a friendly shopkeeper can go a long way. You can also add special offers to your brochures or for people who mention your ad to make them more attractive.
Go an Extra Mile in Customer Experience
The best advertising is advertising that comes from the mouths of satisfied customers. Personalize their visit to your repair shop and take the time to make them feel welcome. Most importantly, offer them a fast service. Here’s how to do a little extra to make your service special.
If you can give their damaged device a noticeable improvement in five minutes, go for it. Let’s say, for instance, clean up their system after adding a new hardware device.
Sell Pre-Paid Service Packages
The most acceptable avenues to capture customers’ love are not very hard to construct these days. Selling the correct pre-paid service packs can be a direct promoter of customer loyalty and love. RepairDesk can help you with this. You can offer mobile top-ups, bill payments services, etc. using our computer repair shop POS software. Get started with a FREE trial right now and stand out from the crowd.
Repair store owners can also offer inventory and repair bundles, and you will see a surge in your day-to-day sales. Customers will know in advance what they are paying for, which keeps them free of worries.
Participate in Local Events
If you are new in the computer repair market, events are the right spots for leaving back some magic. Take out time and divide your team members to attend tech events or locally-hosted sessions of technology. Use them brilliantly to engage reputed people in business and interested people from all walks of life. Besides providing quality services, meeting people, and convincing them to go with you for their repair needs. If fate may serve you, you may get a deal in the same setting.
Other than the events, you can reach out to vendors and other reputed businesses in the repair industry. Do not think of this plan as something absurd. Continue with this great thought process and look around in the market for some reliable business partners. Inventory vendors, payment solution providers, repair parts businesses, etc. can be suitable for your promotional intentions.
Make Time for Marketing
It’s important to make marketing a part of your regular schedule. Set aside a few hours each week to connect with current and potential clients, post on your social media accounts, and otherwise promote your business.
RepairDesk makes your life easier by helping you manage your work effortlessly and with just a few clicks. We have everything – from creating repair tickets to inventory management and more. Get a FREE trial of our repair shop POS software for your cellphone repair shop and see it for yourself Good Luck!