Need help? Give us a call: (312) 313-1737

Toshiba, the Oldest Name in the PC market, Has Officially Retired

RepairDesk Blog > Blog > Technology > Toshiba, the Oldest Name in the PC market, Has Officially Retired
Toshiba, the Oldest Name in the PC market, Has Officially Retired

Toshiba, the Oldest Name in the PC market, Has Officially Retired

Every person even remotely related to computers and laptops knows Toshiba. The Japanese tech company debuted its first laptop in 1986. And now is the time when it is saying final goodbyes to the laptop business in August 2020.

From taking the personal computing industry by storm with the first-ever public laptop to watching it all turn to dust, it has been a crazy ride for Toshiba. 

Toshiba made history with its T1100 notebook laptop and opened the gates of laptop business in the world of personal computing. The company stood its ground in the PC market for about two decades with its fine laptops, but things started to take a turn from the start of this decade.

Toshiba was “leading innovation” until…

It’s true that Toshiba was the pioneer of the laptop business who gave inspiration to all the other tech companies like Dell, HP, and Apple. Unfortunately, the champ couldn’t keep up in a market that it itself built.

When Dell, HP, Lenovo, Apple, Asus came up with faster, smarter, and better laptop designs, Toshiba lost its balance at once and couldn’t get it back. (sad reacts only)

From Toshiba to Dynabook

The tech giant company started losing its sales since the start of 2011. It took Toshiba about 6 to 7 years and millions of negative dollars to confess its fall. 

From reigning over the laptop business with record sales of $17.7 million to hitting the rock bottom with 2017 annual sales numbers of only $1.9 million, Toshiba knew it was time to move on.

So, in 2018, the company sold 80.1% shares of its personal computing arm to a company called Sharp for $36 million. The new Japanese entrepreneurs put their own spin on Toshiba’s laptop venture by renaming it to Dynabook.

Toshiba has recently gone full circle and transferred the rest of its 19.9% shares to Sharp on the 4th of August. This effectively put Sharp in total control of the Toshiba computer division, ending their run. Consequently, Dynabook is now a wholly-owned subsidiary of Sharp. 

Moral: Beat the competition before it beats you!

The story of Toshiba’s laptop business has similar parallels to the rise and fall of Nokia in the cell phone industry and carries some of the same lessons. It doesn’t matter if you sparked innovation in the computer, cell phone, or electronics industry. It makes no difference if you were the one, the oldest, the most loyal, whatsoever. The only thing that matters is, are you the best? And if the answer is ‘no’, prepare to face obsolescence and slow, gradual demise. The market will go on, the industry will have better vendors, and consumers will move on. Yeah, that sucks, I know! 

Toshiba has seen it firsthand, so don’t be like Toshiba. If you want to stay in the game, be the best at it!

RepairDesk is always here for all cell phone and computer repair shops to help them be the best and offer nothing but the best. Try us to ace the repair game and brand your repair business. 

Sign Up for a 14-day FREE Trial

Recent Posts

RepairDesk September 2020 Round-Up new features and improvements

RepairDesk Round-Up – September 2020 Edition

It’s that time of the month again – RepairDesk is back to chronicle the month in our September 2020 Round-Up. We’ve had some new quality-of-life additions to our repair shop

How Field Technicians Can Benefit from a Field Service Mobile App

How Field Technicians Can Benefit from a Field Service Mobile App

Field service is a form of repair that’s been around for quite some time now, and field technicians require updates in technology to make their work more efficient. Visiting someone’s

Computer Repair Business

5 Actionable Ideas to Promote Your Computer Repair Business

You know what you're doing when it comes to repairing a damaged device. Be it upgrading the hardware of an old computer or software installation in the brand-new systems. Even

8 mistakes every computer repair technician needs to avoid

8 Mistakes Every Computer Repair Technician Needs to Avoid

Computer repair is a challenging field, and you need to be very aware of what you’re doing as a computer repair technician. People will eventually face problems with their computers,

FreePBX Integration

FreePBX & RepairDesk: Making Incoming Calls Informed!

What does your team normally ask when customers call at your store? “How can I help you?” “Do you have anything to repair or upgrade?” “Can I help you with

Grow your phone repair business with our repair shop software

Guide to Start and Grow Your Phone Repair Business in 2020

Are you planning to start a cell phone and computer repair business? Welcome to the million-dollar phone repair industry, you’re gonna love it!  Putting your mind straight that you are

Customer Interaction

Top Psychology Tips to Make Every Customer Interaction Fantastic

'Sell the Problem you solve, not the product'. You'll find this phrase said by sales strategists all over the world as they explain the importance of psychology in any repair

Web Release Notes: Respond to Customer Queries Instantly

At RepairDesk, we always prioritize working on the user-suggested improvements. In our latest release, we’ve added a new integration along with highly-requested changes in our web app. Get the details

How Computer Repair Doctor (Cleveland) Got More Control over their Business with RepairDesk

Computer Repair Doctor (Cleveland) has been in business since 2017. The owner, Alex Marini Garvin, stayed onboard with Computer Repair Doctor’s in-house software to manage his franchise store until the

Why your repair store needs a PBX system RepairDesk Blog

Why your repair store needs a PBX system

Whether you’re a small repair business or an established one, a PBX system will undoubtedly be great for your store. Repair stores get a lot of inquiries over the phone,

Ready to get started?

"Say goodbye to complicated ticket workflow and manual inventory management"


14 days Free Trial - No credit card required