Need help? Give us a call: (312) 313-1737

Toshiba, the Oldest Name in the PC market, Has Officially Retired

RepairDesk Blog > Blog > Technology > Toshiba, the Oldest Name in the PC market, Has Officially Retired
Toshiba, the Oldest Name in the PC market, Has Officially Retired

Toshiba, the Oldest Name in the PC market, Has Officially Retired

Every person even remotely related to computers and laptops knows Toshiba. The Japanese tech company debuted its first laptop in 1986. And now is the time when it is saying final goodbyes to the laptop business in August 2020.

From taking the personal computing industry by storm with the first-ever public laptop to watching it all turn to dust, it has been a crazy ride for Toshiba. 

Toshiba made history with its T1100 notebook laptop and opened the gates of laptop business in the world of personal computing. The company stood its ground in the PC market for about two decades with its fine laptops, but things started to take a turn from the start of this decade.

Toshiba was “leading innovation” until…

It’s true that Toshiba was the pioneer of the laptop business who gave inspiration to all the other tech companies like Dell, HP, and Apple. Unfortunately, the champ couldn’t keep up in a market that it itself built.

When Dell, HP, Lenovo, Apple, Asus came up with faster, smarter, and better laptop designs, Toshiba lost its balance at once and couldn’t get it back. (sad reacts only)

From Toshiba to Dynabook

The tech giant company started losing its sales since the start of 2011. It took Toshiba about 6 to 7 years and millions of negative dollars to confess its fall. 

From reigning over the laptop business with record sales of $17.7 million to hitting the rock bottom with 2017 annual sales numbers of only $1.9 million, Toshiba knew it was time to move on.

So, in 2018, the company sold 80.1% shares of its personal computing arm to a company called Sharp for $36 million. The new Japanese entrepreneurs put their own spin on Toshiba’s laptop venture by renaming it to Dynabook.

Toshiba has recently gone full circle and transferred the rest of its 19.9% shares to Sharp on the 4th of August. This effectively put Sharp in total control of the Toshiba computer division, ending their run. Consequently, Dynabook is now a wholly-owned subsidiary of Sharp. 

Moral: Beat the competition before it beats you!

The story of Toshiba’s laptop business has similar parallels to the rise and fall of Nokia in the cell phone industry and carries some of the same lessons. It doesn’t matter if you sparked innovation in the computer, cell phone, or electronics industry. It makes no difference if you were the one, the oldest, the most loyal, whatsoever. The only thing that matters is, are you the best? And if the answer is ‘no’, prepare to face obsolescence and slow, gradual demise. The market will go on, the industry will have better vendors, and consumers will move on. Yeah, that sucks, I know! 

Toshiba has seen it firsthand, so don’t be like Toshiba. If you want to stay in the game, be the best at it!

RepairDesk is always here for all cell phone and computer repair shops to help them be the best and offer nothing but the best. Try us to ace the repair game and brand your repair business. 

Sign Up for a 14-day FREE Trial

Recent Posts


Opening New Locations VS Franchising Your Cellphone Repair Shop

"Start small first and perfect that. Once you have perfected it, you can copy and paste it into bigger opportunities. It takes time and perseverance to get there. That's what


You Can Now Try RepairDesk 2.0 Before its Official Release

Good news! The beta version of RepairDesk 2.0 is out! With this next-level repair shop software, you can now save even more time, manage your cell phone repair jobs more


Different Streams of Revenue in the Cellphone Repair Industry

Owning a cell phone repair shop does not mean that you should stay limited to repairing cellphones only. There are many opportunities for earning in the repair industry to stay


The 10 Commandments of Cell Phone Repair Business: Part 1

Once upon a time, there was a humble community of cellphone repair shop owners. They had families, kids and dreams of having it all. But burning the midnight oil doing


Why Small Cell Phone Repair Shops Are Unable To Grow

Any business that wants to sustain itself knows that growth is essential. But sometimes, it might not be all that easy to branch out. Repair shops often face trouble when


5 Reasons You Should Apply For A Cell Phone Repair Shop Loan Right Now

Most cell phone repair shop owners do not have the funds to invest and grow their business. Since their credit scores are generally poor, they are often rejected by banks


Learn How to Choose the Best Location for Your Next Repair Shop

Any business will tell you that location is very important. This holds true for repair shops as well. Whether you're repairing cell phones or fixing computers or just doing general


The Best Cell Phone Repair Parts Suppliers in the United States (Updated for 2021)

Cell phones are a major part of almost every person's daily life. We rely on them a lot for all sorts of things, be it productivity, entertainment, or communication. And


THIS Is How Your Cellphone Repair Shop Can Score A School District Contract

You’ve often read on cellphone repair shop POS Facebook groups and sub-Reddits that a certain shop owner repairs 50 devices a week because he has a contract with a school.

RepairDesk 6 ways how process automation helps save money blog banner

6 Ways in Which Process Automation Can Help Your Repair Shop Save Money

Today's repair shops have a lot to deal with – fixing devices, ordering stock, scheduling appointments, contacting customers, managing bookkeeping, and so much more. It often gets overwhelming, easily taking

Ready to get started?

"Say goodbye to complicated ticket workflow and manual inventory management"


14 days Free Trial - No credit card required