A Guide for the Newly Launched Computer Repair Stores
So, you’re all set with a new computer repair store, and you want to get your first customer to close the first sale?
Getting your first real customer is a significant milestone for every store owner, who has put in a lot of effort to start a new shop/store. It isn’t the time to come up with an idea for a publicity stunt or create an extensive marketing plan. Now is the time when you work smart with creativity to get high impact and quick turnarounds.
But sealing the deal to your first customer requires effort and focus. With a lot of channels and approaches to promote your products and services, it can be hard to choose the ones that make the most sense for your business and produce excellent results.
It’s an ongoing process of tweaking your store in the pursuit of perfection, instead of investing all that effort into the most important activity: getting people to your store. It’s easy to fall into the trap of making everything flawless before getting your first customer. So, take it easy!
P.S: It’s not about getting rich quick, it’s about proof of concept.
Have you done everything to get your first lucky customer into your store? Let’s find out!
Use every relationship you have
Never underestimate the power of word-of-mouth marketing. Your friends, family, and relatives should be the first people to target with your newly-launched computer repair store. All you have to do is to inform them. Contact them via Facebook, WhatsApp, or any other social media channel that you use. Ask them to buy products from you, and leave reviews on your social platforms (if it’s something they want to buy.)
Even if your products/services aren’t something that your friends will buy, they can still share your links/products on their social media and ask their contacts to share it further. It is a great way of putting your name out there in the market and bringing further sales in the future.
Build a list of potential customers
Who are your ideal customers? Who is the perfect customer who can get tons of value from your product and needs it? Create a list of the relevant emails, and send them a newsletter. The purpose of your newsletter is to keep your computer repair business fresh in your potential audience’s mind.
If you’re using the most budget-friendly plan (Lite+) of our computer repair POS software, RepairDesk, you can easily maintain a customer list and schedule emails to send to them after intervals. Try out the FREE version right now, without entering any credit card information.
Use all social channels possible
Start using social media long before you’ve launched your physical store. Create a hype, build a community, and let people know more about you. Before you announce your store and products to everyone, try taking a smarter, more explicit approach. You can use Facebook’s useful social graph search to find people that are most likely interested in buying your products by searching for keywords related to those products.
Once you’ve identified the friends in your contacts with some potential level of interest in your services, you’ll want to reach out to them and message them individually. Plus, after you’ve tried the targeted approach above, you can try the broader shotgun approach and make a few status updates to announce your new store to your Facebook friends. Since these people are friends and family, you’ll also want to consider providing a ‘friends & family’ discount if it makes sense to you.
Make your store look pretty
Flashy stuff catches the eye, and for a tech geek, nothing is more attractive than a store that looks awesome. If your store looks terrible, you can pretty much be sure that you’re not going to make many sales. When visitors come to your computer repair store, they want to see the stuff they’re attracted to, like the latest MacBook or a Surface Book, or some shining new accessories of the MacBook Pro. The store vibes should be aesthetically appealing. If the store isn’t good-looking and gives off an untidy feel, visitors will never trust your brand.
Automate your processes
The main purpose of employing a computer repair shop software is to make your operations easier, simpler, and faster. In result, business owners – as well as the staff members – can save a lot of time and can also ensure reduced or no mistakes.
RepairDesk is always here to help you with the best features within your budget. Just make sure you choose the right plan for your business to gain long-term benefits.