Need help? Give us a call: (312) 313-1737

4th of July Marketing Ideas for Your Computer Repair Store

RepairDesk Blog > Blog > Business Tips > 4th of July Marketing Ideas for Your Computer Repair Store
4th of July Marketing Ideas for Your Computer Repair Store

4th of July Marketing Ideas for Your Computer Repair Store

America’s Independence Day is almost here, and while the novel COVID-19 has certainly changed the lives of people everywhere, many are still planning to celebrate the big day: the 4th of July. Fourth of July continues to be one of the biggest holidays in the United States and one that many consumers celebrate anyway. While the country’s Independence Day typically involves backyard barbecues, fireworks, and outdoor gatherings, this year, it is a little different theme for celebrations.

Yes, many people are itching to go outside and spend time with friends and relatives, but with states and cities enforcing social distancing, lockdown, and mandatory masks, we can expect gatherings to be more subdued than usual. If you’re looking to extend sales around the Fourth of July, it’s important to adapt your strategy to the new normal brought about by the COVID-19 pandemic. 

Without delaying further, let’s look at the way you can do just that.

Plan Online 4th of July PromotionsSale 4 july american independence day Premium Vector

Don’t forget to stay updated on social media and post pictures of your repair store, staff members, or customers celebrating Independence Day. First of all, wish everyone a happy holiday and share both your patriotic posts and user-generated content. Try changing your Facebook or Twitter cover photos to give it a personalized look.

A lot of businesses plan special sales or promotions for the 4th of July. Why? Because it works!

People at this time of year are active and engaged, so make sure to offer discount campaigns for the 4th of July. If you can make those posts ‘July 4th’ themed, it’s great. The fact that you’re running the promotion during the holiday week is good enough!

Use 4th of July Trending Hashtags

Make sure to use relevant hashtags during the July 4th weekend. Hashtag marketing will extend the reach of your repair business and can help you find new potential customers. People searching for related hashtags will find yours and check out your business profile. Some examples of what might be trending are:

#July4th, #4thofJuly, #AmericasIndependenceDay, #redwhiteandblue, #July4thSale, #fireworks, #America, as well as something custom to your location or industry.

Run a Giveaway or Contest

Host a contest on social media platforms to give away some patriotic swag. Or just something special from your repair store. It can be any 4th of July themed phone cover, or a keychain, or anything that represents your repair store. During this time, everyone is in the celebratory spirit (even more so because of COVID-19), so this is a great way to engage users to share their excitement.

Encourage followers to take patriotic pictures using your products and tag and hashtag the picture to notify you. Share your favorite pictures on your social media accounts to increase social media engagement. Don’t forget to ask them to like, share, subscribe, retweet, reblog, or follow you, so you can reach even more people.

Contact Last Year’s Successful Sales

Before you start scheduling 4th of July emails to send to your customers, think about what messages you’re going to send. Choose your target audience and then plan accordingly. It may seem simpler to send one message to all your customers. However, it has a drawback, it can backfire and land your message in spam folders. Rather than risking your reputation, the better approach is to segment your list. An all-in-one, cellphone repair shop software does it all for you. Try RepairDesk’s campaigner module and choose the audience as per your requirement.

Sign Up for a 14-day FREE Trial

Dividing your list can help you deliver more targeted messages to the right audience. Research on the email marketing shows there’s a 55% increase in revenue per recipient for businesses that send emails to targeted lists. Here are a few examples of segments you can create:

  • Customers who purchased from you around the 4th of July in 2019
  • People who have recently purchased from you, in the last two to three months
  • Customers who spent more than ‘X’ amount of money on a purchase, within the last six months
  • People who visited your website or just viewed a product but didn’t make a purchase
  • Consumers who opened an email but didn’t make a purchase
  • People who haven’t purchased in the past six months 

You can slice and dice your list in so many ways. However, you decide to use your data and your automation to strategically target repeat purchasers or potential prospects with relevant messages ahead of the Fourth.

Register for an excellent repair shop POS software that gets it all done, and let us help you get your repair business on the road to success with our repair store software. We’ll see you soon with a bunch of new features, business tips, industry insights, and customer success stories.

Here is RepairDesk wishing all our readers a very Happy Independence Day. Go Fourth!

Recent Posts

Cellphone-Repair-Shop-Software

Different Streams of Revenue in the Cellphone Repair Industry

Owning a cellphone repair shop does not mean that you should stay limited to repairing cellphones only. There are many opportunities for earning in the repair industry to stay ahead

POS-software

The 10 Commandments of Cell Phone Repair Business: Part 1

Once upon a time, there was a humble community of cellphone repair shop owners. They had families, kids and dreams of having it all. But burning the midnight oil doing

RepairDesk-Why-Small-Cell-Phone-Repair-Shops-Are-Unable-to-Grow-Blog-Banner

Why Small Cell Phone Repair Shops Are Unable To Grow

Any business that wants to sustain itself knows that growth is essential. But sometimes, it might not be all that easy to branch out. Repair shops often face trouble when

repairdesk-cell-phone-repair-shop-pos1

5 Reasons You Should Apply For A Cell Phone Repair Shop Loan Right Now

Most cell phone repair shop owners do not have the funds to invest and grow their business. Since their credit scores are generally poor, they are often rejected by banks

RepairDesk-Best-Location-for-Your-Next-Repair-Shop-Blog-Banner

Learn How to Choose the Best Location for Your Next Repair Shop

Any business will tell you that location is very important. This holds true for repair shops as well. Whether you're repairing cell phones or fixing computers or just doing general

RepairDesk-Best-Cell-Phone-Parts-Suppliers-Blog-Banner

The Best Cell Phone Repair Parts Suppliers in the United States (Updated for 2021)

Cell phones are a major part of almost every person's daily life. We rely on them a lot for all sorts of things, be it productivity, entertainment, or communication. And

cell-phone-repair-shop-POS

THIS Is How Your Cellphone Repair Shop Can Score A School District Contract

You’ve often read on cellphone repair shop POS Facebook groups and sub-Reddits that a certain shop owner repairs 50 devices a week because he has a contract with a school.

RepairDesk 6 ways how process automation helps save money blog banner

6 Ways in Which Process Automation Can Help Your Repair Shop Save Money

Today's repair shops have a lot to deal with – fixing devices, ordering stock, scheduling appointments, contacting customers, managing bookkeeping, and so much more. It often gets overwhelming, easily taking

RepairDesk how to build relationships for your repair store blog banner

Building Relationships is Key for Every Repair Store

Relationships are important for every kind of business. They help you to sustain, thrive, and grow if you work on them correctly. That's the nature of business – you're always

Cell-phones

The Best Diagnostic Software to Test Cell Phones

Whether you deal in cell phone repairs only or sell refurbished phones too, investing in mobile diagnostic software is a good idea. With repairs, it gives you and your customers


Ready to get started?

"Say goodbye to complicated ticket workflow and manual inventory management"

TRY FOR FREE

14 days Free Trial - No credit card required