“Every retail business has a 60-70% chance to sell an item or service to its existing customer and only a 5-20% probability of making the sale with a new one,” says the recent Forbes report. This implies that you would have to deliver a double energy punch if you are trying to acquire a new customer for your repair store. Customer loyalty is also more constructive for your business than new customer enrollment because existing customers make 67% more purchases compared to the new ones.
Scooping the whole information in, holding on to customer loyalty takes less effort and gives you more revenue. The perfect business formula!
The loyalty program of our Repair Shop POS software will empower your repair business to track your existing customers and make them come back for more sales. Customers will be notified, through automated email, about the new loyalty program with an exciting offer of getting bonus loyalty points by signing up for the program. After getting their loyalty program registration, customers will get rewards for their purchases, as per your repair shop POS software settings. The reward will let them enjoy free repair services or buy other items from your store and encourage them to keep visiting for more.
Customized loyalty for Store Items
This amazing feature gives you the liberty of choosing a default loyalty that is applied to all your store items or customizes loyalty on individual items. Either way, customers will keep stacking their loyalty points by making more purchases. Beginning to explore how Loyalty Programs will generate more sales, you can start with the default loyalty option, watch out for customers’ shopping trends and preferences and then apply attractive customized loyalty offers on the popular services and items.
Informative Loyalty Reports
You can also view loyalty report on our Repair Shop Software and evaluate the effectiveness of your loyalty program. This report will also give you the idea of loyalty issuance and redemption fashions of your loyal customers and shape your program accordingly.
How Loyalty Payments Work for Your Benefit
Customers can choose to pay for their purchase using their loyalty points. The salesperson can simply choose the loyalty point option under payment methods and entertain the customer’s choice. Now the payment technique may differ depending upon the total points a customer has earned. You can provide customers options of paying for one purchase completely using loyalty points, partially with loyalty points and partially with other payment methods and even making multiple purchases with their earned loyalty rewards.
When you make loyalty payments this much flexible and beneficial, every customer will become loyal to your repair shop and keep coming to your door.
Guess what? Taking a leap of faith in your loyal customers will also bring you new ones.
When you will give more value to your existing customers and make them feel special, what they will do for you in return is not only more sales, but also new customers. Word of mouth marketing will perform your work for you and bring new customers to your repair shop.
The idea is pretty simple: invest more in your existing customers and make their loyalty a new defense mechanism for your repair business. The loyalty program available in the Enterprise Plan of our repair shop POS software is here to sharpen your sales tools.
To learn more about the loyalty program and how it works for repair shops, upgrade your RepairDesk to our new enterprise plan.