In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business, new customers and retaining old customers, but it is now the best time when you step up to marketing automation for your business success.
Retailers must now provide an extra-ordinary after-sales experience that brings people in and brings people back to their cellphone repair or computer repair store. In the new age of marketing,
Gartner predicts that by 2020 a full 85% of consumers will manage their customer relationship without talking to a human, which means now is the time to adopt an automation solution in your own practices.
If your team hasn’t implemented a marketing automation platform, here are five big reasons why you should invest in it today!
Minimum Resources Required
A dedicated marketing automation software has the superpower of connecting to all of your clients, in seconds. By automating some or many of your marketing tasks, you permit your staff members not to worry about the scheduling stuff and do other things that may require more time or attention.
And any reduction of manual effort means a reduction in the cost of paying for it. If you are a small business or a one-man army who cannot afford to hire a marketing team, then automating your marketing tasks via automation tool, is the best choice for you.
One major purpose of marketing automation software is to enhance sales and marketing efforts collectively. By automating your emails & messages and leaving it up to the system, you can cut down half of the time spent on managing marketing activities.
You and your repairing staff get to spend more time handling your repairs or putting your focus on other attention-demanding tasks. It also allows you to streamline the relationship between your marketing and sales teams, making your operations run seamlessly.
Serves in Customer Retention
If any of your good clients haven’t visited you for a long time, there’s a chance they might be seeing someone else…gasp! Don’t worry though, there’s still a chance to win them back with a special offer or discount. The length of time to set before sending this promotional message may depend on you and your client’s last visit to your repair shop, and what service the client received last time.
Marketing automation keeps you consistently engaged with your customers and this keeps them updated about your brand and special offers. Covering up everything at one place, RepairDesk offers a complete and dedicated module for automating up your marketing campaigns. The ‘Campaigner’ helps you in scheduling post-sales emails & SMS, allows you to trigger particular sales and gives you a chance to reconnect with your old customers by setting up beautiful and personalized emails.
Automation is the new black!
Your advantage in this highly competitive repair industry is offering a unique experience that prioritizes customer service. A reliable and effective marketing automation tool will enable you to personalize the communications with your clients that deliver a special feeling from your business. Simple touches like including someone’s name at the start of a message, talking about their relevant purchase or asking them personally about writing a review, are effective at making a customer feel wanted and engaged.
However, marketing automation gives you the power to build up a wonderful customer relationship and take things further with personalized product recommendations, based on what your customers have bought.
Concrete Measures of Success
When it comes to progress, numbers don’t lie.
The top marketing automation software will certainly have some manner of reporting on each campaign’s performance, which is critical in today’s data-driven world. This allows you to observe how your audience is responding to your strategies, evaluate the parts of your campaign that are working and which ones are not, and track your ROI.
Marketing automation tools can present data analytics and insights from your emails, text messages, promotional offers and discounts in a digestible way, giving you all the material, you need before scheduling your next campaign of communications.
Summing it up, these are just a few examples of ways you can use automated marketing to boost profit in your business. Taking a few minutes to set them up can pay off big time in the future, especially during the trendy new sales when you have the minimum time catching up with your customers.
Enjoy using the world’s 1st iPad POS solution for cell phone repair businesses with RepairDesk.
RepairDesk makes your life easier by helping you manage your work effortlessly and with just a few clicks. We have everything – from creating repair tickets to inventory management and more. Get a FREE trial of our all-in-one POS software for your cellphone repair store and see it for yourself!