Need help? Give us a call: (312) 313-1737

6 Local Marketing Tips to Boost Your Business

RepairDesk Blog > Blog > Business Tips > 6 Local Marketing Tips to Boost Your Business
6 Local Marketing Tips to Boost Your Business

6 Local Marketing Tips to Boost Your Business

In the modern age, business and marketing have changed drastically in terms of how they operate. Companies can now put their products on the map for everyone to see thanks to the internet. With social media’s expansive reach, the entire globe becomes open to possibilities of advertising and operating your business.

There is however a certain drawback that people are now starting to face due to such exposure; with the field wide open for big companies, local businesses are starting to face trouble growing and operating. This can be problematic for the communities that they operate in, and for small business owners themselves. Fortunately, local business has its own set of advantages that they can capitalize on.

Here are a couple of things that local businesses can do to keep on flourishing;

Make Locally-Focused Content a Priority

Your audience exists within a certain sphere and is a lot more concerned with things that are closer to them geographically. Instead of driving to the other end of town for a phone repair, they would much rather have someone who is close by.

Creating content that talks about local concerns is a great way of standing out in your community and being considered a source of authority. When you begin to put stuff out that deals with what’s in your neighborhood, the results can look massive. You build trust with the people around you, and by addressing their concerns, you gain their loyalty. Address their pain points and you’ll see them warm up to you and help you out.

Post Ads Targeted to Your Region

Most social media platforms allow people to post ads using different parameters. The one that you should be focusing on the most is location and interests.

Try and maximize your reach within the local community by running ads in a certain area of influence. Customers nearby should be able to identify your business more and prefer going to you as opposed to others. The more you show people that you are within reach, the more likely they will want to tap you for your services.

Give Directions and Timings to Maximize Reach

Here’s a popular one – try placing a map on your website and offering your business timings so people can reach you easily. Doing so will help people track you down on a map and put a pin that leads them right to your doorstep.

It’s really simple to put a widget on your website that takes care of locating your workplace on the map. Most website services don’t require coding of any sort to achieve this, so if you aren’t doing it already, you’re missing out.

List Your Business on Google

Giving your business a home on Google has some great benefits overall. Not only will people be able to search for you more readily, but they can also spot you on the map, see pictures of your setup, and even rate you for others.

Listing on Google means that everything that a customer needs to know about your business is right; all they need to do is just a simple search. The fact that it can be done from any of their devices makes it all the better. Be sure to keep your information updated so searchers can always connect with you.

Make Phone Calls Your Main Call-to-Action on Ads

People need things to be as smooth, quick and snappy as possible in today’s world. Instead of offering to take them to your website, try getting them to call you to instantly connect with them.

Using a ‘Call Now’ button on your posts shows that you’re ready to answer any queries at any time. Since customers often have specific requirements, it’s best to give them that information immediately so they can make a decision. They will appreciate your quick service and will be more compelled to do business with you. After all, it’s much better to talk to someone than to fill out a lengthy form!

Offer More to Your Local Community

Since exist within a certain community, you should be convincing people that you are a part of them too. Try incentivizing your local customers with special packages, invitations to events, flash sales, or even simple discussions on the neighborhood when they pop in.

Telling people that you’re a part of the society that they identify with on a daily basis and showing them that you care for the things around you can do wonders. Build on the more humane element and connect with them as a neighbor. They will appreciate the candidness and would prefer coming to you for the added value of something other than just business. A little bit of thoughtfulness goes a long way.

Sign Up for a 14-day FREE Trial!

Recent Posts

Two-way email in our computer repair shop software

Communicate with Your Customers via Two-Way Email

Every businessman knows that communication is the key to customer satisfaction. And every cellphone and computer repair shop owner has the idea of how tiresome this communication part can get. 

Modify anda upgrade computers at your computer repair shop

Why You Should Look to Modify Computers at Your Computer Repair Shop

Computer repair shops are currently looking at a changing business landscape in 2020. To keep up with the trends, it is essential that computer repair stores improve their services and

Small business can go big with our computer repair shop software

How to Scale Your Small Business to a Big Repair Venture

Every repair business starts small. That being said, not every small business makes it big. Why? Because it takes more than basic repair skills for a local repair service provider

RepairDesk iPad release notes v5.5

iPad Release v5.5: Custom Fields & Two-Factor Authentication

RepairDesk's new iPad Release v5.5 is now live! With this new release, we bring some improvements to our iPad app and put it on parity with features from our web

Phone Geeks and our computer repair shop software

Why Phone Geeks Use RepairDesk to Manage their Multiple Repair Stores

Growing his repair business, Phone Geeks, from one to three store locations within three years and running the places with a total of six employees, Muhammed Yadak is doing something

4th of July

4th of July Marketing Ideas for Your Computer Repair Store

America's Independence Day is almost here, and while the novel COVID-19 has certainly changed the lives of people everywhere, many are still planning to celebrate the big day: the 4th

Sell used phones with our cellphone repair shop software

Tips for Selling Used Phones at Your Cell Phone Repair Shop

Do you buy and sell used phones at your cellphone repair shop? Are you looking for ideas to make the most out of these second-hand device sales? If so, you

RepairDesk Roundup June 2020

RepairDesk Round-up – June Edition

It’s the end of June, and we wanted to get in touch with you on all the things we’ve done so far. RepairDesk has come a long way since the

Cybertek is growing with our computer repair shop software

How Cybertek Computer Repair is Growing with RepairDesk

Ready to celebrate the first anniversary of Cybertek Nambour, our friend Adam Donovan is growing his successful repair business by opening a second store in Mooloolaba, Australia. His repairs have

Best computer accessories to sell with our computer repair shop management software

Best Laptop and Computer Accessories to Sell in 2020

2020 has been a dramatic year so far and unlike anything we’ve ever seen. Its roller coaster ride is not over yet and people are trying to adjust. While many


Ready to get started?

"Say goodbye to complicated ticket workflow and manual inventory management"

TRY FOR FREE

14 days Free Trial - No credit card required