Email marketing has been trending since the last decade or so and is considered highly effective if executed properly. According to the research, the number of email users in the U.S. was projected to grow to 244.5 million by the end of 2017, and 254.7 million by 2020.
How well your message stacks up against everything else in the recipient’s inbox could make the difference between whether or not you capture a potential customer or win an initial round of securing leads. Therefore, if you want to send emails to your valuable customers to get them back to your cell phone repair shop, you need to hit the mark.
Let’s take a look at some of the ways that can really motivate people to respond to your emails in their inbox;
Write a Benefit Driven Subject Line
Interesting subject lines are directly proportional to open rates.
Subject lines are just like the headlines of any news. This is your best chance to grab someone’s attention when they’re quickly going through their mailbox. Keep it simple, concise yet relevant to the message you are conveying. Don’t jump in with mumbo jumbo and unrealistic subject lines; instead, make it smart, pleasant and really attractive to read!
Your subject line should be useful for your reader and able to tell them what they are going to get out of the email. People engage in your content if their issue is being discussed, and your headline should directly address their problems and provide a solution.
Clearly Deliver Your Message
Don’t delay in pitching your purpose and briefly outline what your goal for communicating is. When recipients get an email, they should know why your mail is important for them as early as possible. Specifically, tell them why you’re emailing them
Have a conversation with your audience. Practice using the reader’s understandable language – adding excessive jargon can cause a mess. Ensure that you communicate clearly and in a logical way.
Keep it Interesting & Concise
When you have passed the “Gate-Keepers” and your recipient has clicked through your email, you’ve then got maybe 10 to 15 seconds to let readers know their time will be rewarded if they continue to read on. Be sure to make it worth their while!
Make bullets. Add images to increase readability. Ensure that you’ve chunked it in short paragraphs if your email includes multiple goals. Make your text visually appealing by leaving white spaces.
Note: You are more likely to receive a response if you keep your email short.
Use Personal Reply-To Addresses & Respond to Emails
Try to be personal sometimes; address recipients via their first name & ask for their well-being because, at the end of the day, there’s a human reading your message at the other end too. Similarly, mention your personal email ID at the bottom of email messages & ask them to feel free to contact you.
Respond to emails at your earliest convenience and stay in touch, because if you ignore them, they’ll forget you. Let your customer be the topmost priority in your business!
Moderate Your Send-Out Rate
Pinging anyone continuously and sending emails with a short time span of, say 2- 3 days paints a picture that you’ve got nothing better to do other than bombard their inboxes. This may result in un-subscription.
People like to hear from you when something bigger than their expectations comes their way. Cluttering their inboxes with everyday communications will make you & your message worthless.
Open rate is highest when companies send two emails per month.
– Database Marketing Institute
Choose the right time to hit their inboxes when you have BIG NEWS. Readers appreciate receiving high value, meaningful emails that make their lives easier.
- Ping Your Audience About Your Other Platforms.
- Ask for Your Reader’s Feedback.
- Proofread your emails before sending.
Use these tips to improve the communication you carry out with your audience and grab their interest. The people who subscribed to your list aren’t just there for you to sell yourself to; instead, they should feel like everything that they receive from you is valuable. As long as you give them something that is useful, they’ll be happy to stay in your subscription list.
Best of Luck!
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