Like it or not, Black Friday 2018 is coming up fast! As everybody is aware of this BIGGEST SALE, Black Friday Cyber Monday (BFCM) marks an annual opportunity for businesses of all sizes to attract shoppers in the deal-seeking spirit.
But capturing it requires careful, considered and informed strategizing. Now is the perfect time to review your final plans for handling Black Friday shopping crowds, schedule extra staff and review the store layout for your Black Friday specific safety protocols.
So, without further ado, because we know you’re short on time, let’s jump into your full Black Friday Cyber Monday checklist!
Check Out Last Year’s Data
One of the most effective ways to prepare for the Black Friday is to seek data from previous years and let them serve as your guide. What repairs, accessories or parts directed you to the most successful sales approach. What strategies worked the best last year? Which particular demographic brought you the most sales?
You are the showstopper of your repair shop sale, introduce or alter any promotion or offer, based on your research. Go for the stats and results and follow the best practices.
Decorate Your Storefront
Consider a neat and spacious layout of the store. With the excitement of grabbing the best item, customers can forget the decorum of shopping, so it’s important to walk the floor and experience every aspect of the customer journey—from the entrance to checkout.
Prevent overcrowding in any one area of the store by positioning hot sales items throughout the store rather than in one concentrated area to better manage congestion. In case of a big store, consider making sections for similar items, so the customers don’t have to wander around to buy.
Remember Your Loyal Customers
It’s believed that it costs five times as much to attract a new customer than to keep an existing one, which is to say BFCM (Black Friday Cyber Monday) is the perfect time to reward previous customers and get them to come back.
You should also be using the biggest shopping days to target and reward your loyal customers. This can be anything from exclusive deals to early entry to Black Friday Cyber Monday sales or a gift with every BFCM purchase based on your discount strategy.
Appoint Your Staff Smartly
The key to operating efficiently is a well-trained team. Make sure all employees are aware of what’s on sale and are able to inform customers. You not-so-regular staff should also be familiar with all of the items in the store, or in the store section, they oversee. Finally, because theft often occurs in high-volume situations, remind staff of your store’s security protocol before doors open.
Be Easy in Offering Returns
Offering hassle-free returns makes customers’ lives easier and it may also be the deciding factor on a purchase. Thus, do your best to care about your buyers by overstepping the sense of duty.
When it comes to a return policy at your store, it should be precise, fair, and well-clarified. Providing the reliability and eliminating the potential hazard, you encourage the visitors to hit the checkout button.
- Go for the tracking tools like Google and Facebook analytics that let you analyze your BFCM campaigns efficiently with all the details and stats together.
- Offer a combined discount, make a deal with any influencing parts or accessories supplier and make the highest sales together. (as people go for the big names)
- Give your customers an online shopping experience. Stats have found that most of the times shoppers tend to sit back and just do the e-shopping. If you have an online store, you have the best chance to go a step ahead of others.
If you’ve gotten this far, it means you have a bullet-proof plan for Black Friday. You won’t miss a beat! It’s going to be a great holiday season and RepairDesk looks forward to helping you all.