November 23 is just around the corner! Retailers all over the world are absorbed in preparing for this biggest sale day –Black Friday. It is, no doubt a tremendous opportunity for your cell phone repair business to make money and sales collectively. It’s that time of the year again where stores are gearing up on extra staff and stocking up inventory to serve discount-driven customers, who are ready to break down walls to get a sweet deal in the Black Friday madness.
So, how do you stay competitive this Black Friday on the repair marketplace? We can help you with the smart 5 ways to go for, aiming to boost up your sales and profits.
Here’s how to get started:
Make Your Discount Plan Creative:
Going mainstream is out so outdated! To get your offer stuck in your customers’ head, think about something out of the box. To drive your sales higher up the average, offer them a hooked-on sale. Propose a higher discount on more sales i.e. the more they purchase the bigger is the concession.
Prior to the sale, plan out your reduction capacity, you can also make deals with the cell phone parts providers to get a shared deal. This will target theirs as well as your customers at the same time.
Play with Your Strengths:
Looking out to the neighbors and their big box offers can eat up your margins and profits. Compete because this big sale day is all about competition but keep your finishing line as per your business type. Instead of being a copycat, focus on what you can deliver best.
Identify your strong points and use them to attract and delight your buyers. For example, if you are the one who provides a timely and faster repair service than others, tell people about it. There are a big rush and crowd of shoppers on this single sale day, so give them a relief over standing in queues.
Market Your Discounts -Show Them What You’ve Got:
If you have a single franchise, this is the best fit for you. People need to be notified before time about you and your extraordinary sale, so they write you down in their shopping list.
“Your business is the KING, but marketing is the QUEEN”
Advertise your sale and discounts at the best you can do. The easiest yet most effective method to promote your repair business is on social media and via emails. Shout out about your discounted repair services, in-stock low-priced yet reliable items and everything that helps them reach out to you. Get the not so expensive prints and distribute them around the streets or paste it just outside the main door.
RepairDesk offers you a FREE trial of campaigner on this year’s biggest sale;
Create Urgency and Build Suspense:
Having a single sale day creates hype among everyone. Bring out your discounts a bit smartly by adding “exclusively”, “limited time offer”, “FREE shipping”, “Flat Sale” etc. when advertise. Cover up your shipping prices by slightly increasing the real prices. Add up the specific time durations on your bestselling cell phone parts and accessories.
Get Your Staff Prepared for an Uptick in Demand:
You are ready, there’s everything set for the big show day and as per your plan you’ve created a hype among your customers and there’s a flood of people reaching to your shop but wait!
What if your staff tells you that the stock items or replacement parts are less than the orders placed or the desired technician is unavailable at the moment. Will the customers wait for your stock to arrive? Will they come again when your technician has arrived? NO!
Plan your staff activities to serve the customers best. Don’t be like piling up all the items simultaneously, consider your last year’s activities, learn from the most successful sales and take actions accordingly.
Whatever the strategy you apply, make sure to have a sight on sales analytics and revenue generated. RepairDesk will be all the way with you, see our detailed reporting by signing up today.