Opening a store is not enough to get you customers. You can either keep your fingers crossed or pray for it or you can do some effort to attract customers. Marketing is crucial for both virtual and brick and mortar stores. By marketing most of the people refer to SEO articles and Pay Per Click ads whereas there are many simpler techniques than that.
Email marketing is one of those easy techniques that guarantee to get your old customers walk in your shop again. Research says that businesses benefit more from customer retention than customer acquisition. Here is all you need to know about email marketing to strengthen your business:
Power is in Your Hands: With email marketing the power lies in your hands as it is the most effective way to drive attention of loyal customers. Make a list of people who have signed up for email updates and send them updates most often to bring them to your webpage or storefront.
Invest Less: Email marketing uses less investment as compared to other types of marketing and it also returns greater outputs as well. Research says for every dollar you spend in email marketing you get 38 dollars back in your account.
Speak For Yourself: It allows you to speak for yourself and your business. You can customize the emails and make them sound more like yourself. It not only promotes transparency but also boosts up the trust element between you and your customers.
What They Prefer: Research data shows that 72% of the consumers like to get information about new services and discounts via emails. That means they are more receptive to the emails you drop in their inboxes so yes, you have a greater chance to impact them given you know how to design an email.
It Will Never Fade Away: Social media platforms do support your presence but the use of them fades away with time. The positive thing about email is that its use never goes out of fashion. You can always expect your customers to open their inboxes and find your email there.
Email marketing is a very strong tool in your hand, if you want to make an impact. There is no doubt in the returns it can bring then what are you waiting for? Dive into this technique which is as old as time and have the greater returns.