Need help? Give us a call: (312) 313-1737

Why Pivot Marketing Strategy from New Customers to Loyal Ones?

RepairDesk Blog > Blog > Cell Phone Repair > Why Pivot Marketing Strategy from New Customers to Loyal Ones?
Why Pivot Marketing Strategy from New Customers to Loyal Ones?

Why Pivot Marketing Strategy from New Customers to Loyal Ones?

The sole purpose of marketing is to increase the revenue generation of the business. What is the benefit of a marketing strategy that doesn’t bring profit? But sometimes your marketing strategy is perfect and still, you don’t see any uplift in profit. This is one major issue businesses have every now and then.

The prominent reason behind this failure is focusing the wrong customer group. Many businesses tend to hunt for new customers while according to researchers old customers are the key to profit. If you are one of that 63% of businesses who think that targeting old customers comes second to new customer acquisition then, here are some facts:

The Customer Swing: Imagine you have old customers stacked up at one end of a swing and on the other end you want to pile up new ones. Now old customers are those who are already familiar with your services and so they are easy to attract. But to attract new customers you will have to design various strategies and go through more headaches.

Money comes second: When you are targeting new customers remember new customers, on the other hand, would love to go for a cheap rate if they can find.  And in comparison, old customers value your services more than money. Statistics show that chances of new customer buying from you lie from 5-20% which are quite low.

Free Marketing: The loyal customers you have already know your work and services so they spread the word for you free of cost. They also refer your services to friends and family without you even spending an extra penny. Research says, your happy loyal customers are 70% more likely to do your free of cost publicity.

Additional Sales: Suppose you have got a new customer for one item but selling another item to him along with the first one would be a difficult task. New customers trust your services less and hence prefer to use them less. But old customers are easy to convince to try your other services as well. Statistics say making an additional sale to an old customer is 60-70% more likely.

Apart from above-mentioned points, acquiring new customers cost you more in terms of money as well as in effort and time too. Businesses that focus their marketing strategies on loyal customers get more profit than ones who focus on new ones. So it is best if you focus your marketing schemes on your loyal customers more than fetching new customers.

Also read: What To Look For In A POS Software For Your Repair Shop?

Recent Posts

release notes v4.4

Release Notes v4.4: Get Alphanumeric Keypad for Passcodes!

The RepairDesk's iPad POS Register app has recently been updated to v4.4 on the App Store. This update brings improvements and bug fixes to our iPad platform, making things a

Computer Repair Store

4 Handy Tips on Relocating Your Cellphone or Computer Repair Store

Are you thinking about shifting your computer repair store to a new location that has better access to your customers? Or have you expanded your business, and are looking for

Release Notes v4.3: Get iPad POS Register App with RepairDesk Lite+

Improvements: RD Lite+ We are happy to announce the official support for RepairDesk Lite+ with the latest version of our iPad POS Register app. Following our upgrade to the RepairDesk

RepairDesk Lite+

Introducing RepairDesk Lite+ starting at $35/month!

Get unchallenged control over your business with the launch of our exciting new plan – RepairDesk Lite+ 🔥🔥 RepairDesk Lite+ offers the most advanced tools of the cellphone & computer

RingCentral

RingCentral & RepairDesk – Coming Together!

So your business is growing and everything is going right; repair jobs are coming in, your inventory is stocked well, cash is flowing, and you’re starting to see good profits

cellphone repair shop

The Best Phone Systems for your Cellphone & Computer Repair Shop

“Can you hear me now?” That’s one of the most frequently used phrases by almost everyone when phone calls go bad. But when it comes to small business phone services,

best practices

5 Retail Best Practices That Will Help You Succeed

Living in the modern era, many retailers are complaining about how their businesses are struggling in the midst of today’s competitive landscape when technology is evolving every day, fresh competitors

Integration with MobileSentrix Canada

RepairDesk Integration with MobileSentrix Canada in now LIVE!

RepairDesk always thinks about its customers first! So, here’s good news for all the merchants in Canada – All the cellphone repair shops & computer repair shops in Canada can

iPad Release Notes v4.2

Release Notes v4.2: Introducing Custom Fields on iPad!

Improvements: Add Custom Fields Following the change seen recently in our web app, our new custom fields functionality in the iPad POS Register allows you to create new fields for

RepairDesk Lite+ Launching Oct 4

RepairDesk Lite+ Launching on Oct 4 🚀

Here at RepairDesk, we believe in empowering small businesses by providing them tools that are cost-effective and used by pros in cellphone & computer repair industry and today, we’re a


Ready to get started?

"Say goodbye to complicated ticket workflow and manual inventory management"

TRY FOR FREE

14 days Free Trial - No credit card required


Point of Sale System
Designed for Repair Shops

It takes a lot to run a repair shop, you bring the passion & let us take care of everything!

Get your free trial account now!

Try for free Talk to us

No credit card required