Customers love having special discount offers in every season and to promote the sales, businesses keep coming with various sales strategies. In the last couple of decades, businesses came up with the trend of Black Friday and Cyber Monday. After the success of these two events, the world has come up with Small Business Saturday.
It is always a struggle to come up with new out of the box ideas to attract customers. But we have got your back for this Small Business Saturday with following new ideas that can increase the foot traffic in your retail stores.
Polish Your Online Presence:
You have to make sure your marketing campaign is flawless to stand out the best in the competition out there. Your shop address, contact information and working hours should be up to date on the website for customers.
Make most out of social media platforms by putting stories, documentaries and posts regarding your services on Small Business Saturday. You can even make use of hashtags as they are sure to get you more response than you expected.
Care for Loyal Ones:
Nothing beats the loyal customers you already have. To show your gratitude to your loyal customers throw some exceptional offers particularly for them. You can even assign a few hours dedicated to them.
Offering them special discounts or loyalty coupons can also do the trick. You can even come up with various other ideas to reward them and to make the loyalty tie even stronger.
Stretch Out Working Hours:
As this is the special day for customers to enjoy discounts and for you to enjoy more customers why not extend shop hours? People like going to go to many favorite places that are giving discounts. This can make them late to reach your shop on time.
If your shop closes at 5 pm on usual days you can make an exception to close it at 7 pm on Saturday. This eases your customer as they can visit shops that close early first and come to you with fewer plans on mind.
Put Stuff On Promotion:
A study shows that people don’t just look for discounts but for promotions as well. You can put a few items on discount and can put others on the promotion where a considerable percentage of the paid money would be given out to charity. Many businesses have tried this technique and results were quite satisfying.
Join Hands With Businesses:
As you are local businesses looking to promote yourself why not join hands with similar ones? You can come up with different ideas after collaborating with other businesses. This promotes the local business and strengthens the economy of the state as well while allowing customers to enjoy this one day to their fullest.
This year Small Business Saturday would be coming on 25th of November which is not quite far. So you better tighten your belts to run in the race of getting more foot traffic.